Fabric Academy

Welcome to the Fabric Academy

Industry experts share in-depth knowledge on creating your own market research studies and powerful presentations from the results. Start by learning the Fabric approach.

Start here

Begin with the Fabric approach: why emotion matters and how to structure a study.

2 min readThe Power of Emotion: Fabric PhilosophyWhy Fabric believes the best consumer insights come from an emotional understanding of people, and how that belief shaped our emotion-based AI.Read article

7 min readThe Funnel: Structuring Research StudiesAn 8-step framework for structuring a research study like a funnel, moving from culture and category down to your brand, product and the opportunity.Read article

3 min readThe Details: How to Use Fabric AcademyWhat the Fabric Academy covers, who it is for, and the order to read it in so you can design, run and present your own qualitative research studies.Read article

Creating your study

From setting objectives to choosing creative stimulus, learn how to design a study that reveals important insights.

Your study results

The responses are in. Learn how to analyze videos, write reports, present your results and produce an impactful highlight reel.

Special topics

Best practices for specific research users, such as ad agencies and product developers.

01The Ad PitchBest practices for ad agencies in a pitch: two study types for testing creative, plus how to prepare, write, field and present a fast Fabric study.28 min read

Put it into practice

The best way to learn video qual is to run a study. Yours can be live in minutes.

Create a study See pricing