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Use Cases

The kinds of studies teams run on Fabric, from new business pitches and ad concept tests to in-home use tests and journey mapping.

Researcher pointing at wireframe sketches pinned to a wall

Sep 20214 ways Fabric works with traditional qualitative researchUse Fabric to recruit in advance for ethnographies, sharpen discussion guides, and follow up with consumers after traditional fieldwork.Read more

Woman relaxing on a couch with a white dog

Sep 2021Conduct a deep-dive with one key audience segmentLearn about your target audience, including their opinions and lifestyles, brand affinities, product usage, and more.Read more

Group of people stacking their hands together

Sep 2021Create highly unique audience segmentsIdentify key behavioral or attitudinal differences amongst audiences to develop a segmentation strategy (or drill down on one specific segment).Read more

Baby peeking out from under a white towel

Sep 2021Creative and inspiring use cases of FabricThe following is a short list of ways in which we and/or our clients have employed the platform creatively to extract new and unusual insights.Read more

Hand-drawn wireframes of a mobile app

Sep 2021Early stage prototype analysisDevelop products with the right features. Test early stage prototypes and successive iterations to identify the features that will ensure market success.Read more

Hand pinning locations on a journey map on a whiteboard

Sep 2021Find unmet needs along the customer journeyIdentify, understand and catalog the unmet needs of your current customers along their customer journey to inform existing product and service improvements.Read more

Overhead view of a team working with charts, laptops and notes

Sep 2021Gather insightful research videos, fast, to win new businessRapidly gather compelling customer research videos for new business pitches that demonstrate insight and empathy for a client’s market, brand or product.Read more

Black-and-white Old Forester bourbon ad painted on a wall as a pedestrian walks by

Sep 2021Get visceral and authentic reactions to new ad conceptsEvaluate resonance, relevance and overall impressions of new concepts, platforms, messages, headlines, and taglines.Read more

Four study participants recording video answers on their phones in stores and public places

Sep 2021Get visceral and unvarnished reactions to messagingTest the relevance and resonance of your company’s messaging: advertising, website, packaging and more.Read more

Crowd crossing a street lined with neon billboards at night

Sep 2021Help determine how, or if, to extend an existing ad campaignUnderstand the core advertising equities, assets and characteristics of a current ad campaign in order to learn how best to evolve it.Read more

Pinboard of sticky notes and photos labeled location, safety and density

Sep 2021Identify core equities of current advertisingUnderstand consumer perceptions of the core advertising equities of your brand: platform, key messages, music, visuals, featured characters, tone and more.Read more

Woman working on a laptop while sitting on the floor beside a bed

Sep 2021In Home Use TestGet raw consumer feedback to product and service use in home to benchmark features and pain points and inform future product and service improvements.Read more

Overhead view of a desk covered with charts, sticky notes and a laptop

Sep 2021Journey MappingHave consumers show you their journey through a decision, product use or consumption journey.Read more

Man recording himself on his phone in a kitchen

Sep 2021New Concept TestGet to know your core target audience, intimately, by delving into their attitudes and lifestyle, brand affinities, product use and more.Read more

Skincare bottles and a jar of body polish on a shelf

Sep 2021Packaging testingGather reactions to new or existing packaging. This is particularly helpful for products where there is no sales assist on the retail floor.Read more

Store display with a jacket, a backpack and a paddle on a wooden wall

Sep 2021Physical environment and product user testingGather visitor reactions to new displays and environments, and capture opinions, pain points and areas of delight to refine retail environments, displays and services.Read more

Parcel wrapped in brown paper and string, with a shipping label

Sep 2021See visceral and emotional reactions first-hand as customers unbox productIf you’re unsure what the experience is like for consumers, watch and learn as they open product packaging and provide unvarnished reactions to the process.Read more

Colleagues passing a folder across a desk covered with laptops

Sep 2021Supercharge your creative brief with consumer insightBring inspiration to your creative brief with video-based insights to energize and focus your creative teams.Read more

Overhead view of a laptop and a hand-drawn business sketch on a desk

Sep 2021Uncover core brand perceptionsGain insight into consumer brand perceptions to inform brand (re)positioning and increase brand valuation efforts.Read more

Man filming himself while pointing at products in a grocery freezer aisle

Sep 2021Understand customer experiences through the eyes of the consumerGather visitor reactions to new stores, restaurants, drive-thrus and more. Observe the visitor experience and capture opinions, pain points and areas of delight.Read more

Man in a cowboy hat browsing a clothing rack

Sep 2021Watch consumers weigh in via video at critical points on their journeysHave consumers show you their journey through a decision, product use, event or consumption moment.Read more

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