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Inspiration

Studies, experiments and customer stories that show what you can learn when people answer on video, in their own words.

Michael Cox speaking to camera in a Fabric customer testimonial video

Mar 2023Quality Research, Quickly: Conducting In-Depth Studies Efficiently with FabricFabric customer testimonial: how Michael Cox at Tombras collected in-depth consumer feedback for a golf brand on a tight timeline.Read more

Gwen Sullivan speaking to camera in a Fabric customer testimonial video

Jan 2023Fabric Recruits Unique Respondents at Lightning SpeedFabric customer testimonial: how Gwen Sullivan at sparks+sullivan recruited a highly specific audience in days.Read more

Man holding a phone sideways to record a video

Sep 20215 Advantages of Mobile Video Over In-Person EthnographyLearn 5 advantages of mobile video ethnography over in-person ethnography and why you should consider mobile video surveys.Read more

Produce stalls at an open-air market

Sep 20215 Ways Buying Local Matters (and Doesn’t) to MillennialsFabric wanted to explore a new generation of grocery purchasers: Millennials. Their insights were honest, and they weren’t afraid to speak their minds.Read more

Man checking his phone beside a wall of notes and a Don't Look Back poster

Sep 20215 Ways Mobile Video Ethnography Redefines Qualitative Researchmindswarms founder Tom Bassett details the ways mobile video research re-energizes traditional qual, opening up methodologies previously unavailable to researchers.Read more

Line of shoppers waiting outside a Louis Vuitton store

Sep 20218 Ways Brands Can Attract and Keep Millennial CustomersWhat makes a positive shopping experience for Millennials? We learned 8 ways brands can make their consumer experience resonate with Millennials.Read more

Man pinning photos to a white brick wall

Sep 2021Briefly: A Look into the Creative BriefFrank Gehry, Yves Behar, David Rockwell, Maira Kalman, John C Jay and John Boiler on how they use the brief, in a short film (a Vimeo Staff Pick) by Tom Bassett.Read more

Smiling woman carrying shopping bags on a city street

Sep 2021Customer Appreciation in the Age of the Weaponized ConsumerAt Fabric, we recently designed a study to help us understand the emerging culture of customer appreciation, and dive below the surface of this culture.Read more

Woman wading into a turquoise pool below a waterfall

Sep 2021From Rolex to iPhone: Millennials and the Meaning of LuxuryHow do Millennials view Luxury? We wanted to know, so we launched a study on our platform, and the responses we received were illuminating.Read more

Fabric founder Tom Bassett speaking to camera

Sep 2021How to Maximize the Impact of Your Mobile Video SurveysIn this guide, Tom Bassett shares his tips for making the most of your video surveys, offering best practices for sharing results in a captivating way.Read more

YouTube home page on a screen

Sep 2021Looking for more videos? Check out our YouTube channelMore videos from Fabric on our YouTube channel.Read more

Sep 2021Millennial Brand Loyalty: Rewards Over RelationshipsMillennials are redefining the concept of brand loyalty; in their eyes, it has changed dramatically from their parents’ version.Read more

Woman making a bed in a bright bedroom

Sep 2021Millennials & Home Cleaning Video Survey StudyFabric set out to understand unique generational considerations in how Millennial women relate to home cleaning, brands, and product purchasing.Read more

Two teenage girls lounging on a bed in a cluttered bedroom

Sep 2021Mobile Video Ethnography Dives Into the Teenage MindWhat shapes the identities of teens today? California ad agency BSSP used mindswarms mobile video surveys to go beyond data-driven assumptions and capture Gen Z teens’ unfiltered responses.Read more

Woman reaching for a product on a high supermarket shelf

Sep 2021Pushing Boundaries: 3 Creative Uses of Mobile Video SurveysThe limits of video surveys coincide with the limits of your imagination. Here are 3 creative uses of video surveys that prove the limits are truly endless.Read more

Row of Citi Bike share bikes docked on a city street

Sep 2021Rent, Own or Borrow: The Sharing Economy for MillennialsGiven the rise of companies like Airbnb and Zipcar, Fabric wanted to uncover Millennials’ attitudes and brand relationships within this new economy.Read more

Wrist wearing a smartwatch

Sep 2021To Embrace or Reject: The Wearable Tech DivideA recent Fabric study shows how consumers’ opinions differ dramatically on the role fitness tracking wearables should play in their lives.Read more

Woman covering her face with her hands outdoors

Sep 2021True Emotion Revealed via Mobile VideoWe asked 50 people how being recorded in public all the time would change their behavior. Then we asked them to answer again without words, using only gestures and body language.Read more

Sep 2021Us and Them: The Double Standard of Online ReputationConsumers demand transparency from corporations. A new study conducted by Fabric uncovered a double standard when it comes to managing their reputation.Read more

Neon signs reading need, desire, human and dream

Sep 2021Why Mobile Ethnography Beats Big Data in Capturing the “Why”Founder Tom Bassett on why mobile video surveys are the best way to capture a consumer’s emotions and authentic insights into how they make decisions.Read more

Four people wearing VR headsets, seated in a row

Sep 2021Why You Need to Use Video in Your Market Research PresentationCheck out the reasons you need to use video to get your audience’s attention, which can ultimately impact management decisions.Read more

Person in a suit with hands clasped at a table under a single spotlight

Sep 2021Testing Police Interview Techniques on FabricWe borrowed the Reid Technique’s idea of a proper interview environment and tested how public and private settings change what people share on video.Read more

Two people silhouetted mid-jump against a sunset over the sea

Sep 2021A Behavior Change During COVID-19 That’s Helping Consumers RechargeLearn how consumers are escaping stress by being active outdoors.Read more

Fabric study dashboard showing a grid of video responses by participant and question

Sep 2021Consumer Researchers Get Insights Faster With AI-Driven Mobile Video Survey Platformmindswarms has announced Fabric, its AI-driven mobile video survey platform, to help brands quickly get the insights they need, especially when in-person research is not an option.Read more

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