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How mobile has redefined the consumer decision journey

The consumer journey, from I-need-some-ideas through I-want-to-buy-it, is increasingly guided by the smartphone. A Think with Google study, powered by mindswarms.

Yes, we are open sign hanging in a shop window

The consumer journey, from I-need-some-ideas through I-want-to-buy-it, is increasingly guided by the smartphone. This means retailers need to show up in a useful way online in order to help guide that decision. How can you do this most effectively? You can check out the Think with Google study (powered by mindswarms) here.

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