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The Phillie Phanatic mascot at a packed ballpark, a still from the MLB Opening Day campaign
Case StudiesMay 2023How W+K used Fabric to understand sports fans, quicklyW+K was invited to pitch MLB due to its credentials with Nike and ESPN, and needed quick-turn qual on a limited budget to test its strategic themes.Read more
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Use CasesSep 20214 ways Fabric works with traditional qualitative researchUse Fabric to recruit in advance for ethnographies, sharpen discussion guides, and follow up with consumers after traditional fieldwork.Read more
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Pro TipsApr 2023Eight Principles for Storytelling in Innovation with Lisa ShufroLisa Shufro (Chief Storyteller for What Matters) shares eight of her principles for storytelling.Read more

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